YouTube has announced the addition of YouTube Shorts-related data to the Total Reach metric to its “Analytics for Artists” tool, providing artists with an overview of how their music is reaching consumers across all formats on YouTube.
“As of this month, ‘Analytics for Artists’ Total Reach metrics from YouTube include fan-uploaded Shorts. This new metric shows how many people your music is reaching across all formats, making it the most comprehensive snapshot of the size of an artist’s audience on YouTube,” Lyor Cohen, YouTube’s global head of Music, said in a blogpost.
Before, the Total Reach metric merely included fan-uploaded long-form videos and official content.
Cohen added that fan-created Shorts increased the average artist’s audience of unique viewers by more than 80% in January of this year.
Also, Shorts users said that, on average, more than 50% of their new channel subscribers originated from their Shorts posts.
In addition, the business claimed that it has “created a brand new Songs section in Analytics to help artists see how fans are listening to or creating with their music, across all video formats, all in one place.”
