Netflix has launched a partnership with American carmaker General Motors (GM) to feature more electric cars (EVs) in its shows and movies.
The partnership intends to give EVs the “stage they deserve,” according to a blog post published on Thursday by the streaming giant.
“In 2021, GM launched the ‘Everybody In’ campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement.”
Netflix has now joined the campaign and will boost the prominence of EVs in its produced shows and films when appropriate, while also taking efforts to allow more sustainable productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said Deborah Wahl, chief marketing officer, GM Global.
“Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs,” Wahl added.
Along with its commitment to increasing the number of EVs on screen, Netflix is also working behind the scenes to enhance the sustainability of its productions by optimizing energy use, electrifying it, and decarbonizing the rest.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,’ said Marian Lee, chief marketing officer, Netflix.
‘From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with ‘Don’t Look Up’, we know that entertainment can drive fandom and inspire connections.”
“As part of the rollout for this strategic alliance, a commercial that presents both companies’ commitment to a more sustainable future will air during the big game on Sunday, Feb 12,” Netflix stated.
