Elon Musk’s Twitter on Friday asked that advertisers pay for verification or risk having their advertising removed from the platform.
Matt Navarra, a social marketing expert, presented the message that Twitter issued to advertisers, which stated that starting on April 21, “your account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organisations to continue running ads on Twitter.”
WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0— Matt Navarra (@MattNavarra) April 21, 2023
“Business accounts spending in excess of $1,000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time,” the company posted.
The business claimed that it is in line with the broader verification plan to improve the quality of content on Twitter and user and advertiser experiences.
“This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to either of these services means you have been verified by Twitter as a real person and/or business,” said the micro-blogging platform.
Twitter, which is rapidly monetising its platform through various channels, would also charge an additional $50 per month to add badges to any account linked with the brand.
Earlier, the network experienced worldwide upheaval when all legacy verified accounts lost access to their Blue badges. Many famous people lost their Blue check marks.