Since enforcing the crackdown on password sharing, Netflix has seen an increase in new sign-ups not seen in at least four and a half years.
According to data analytics firm Antenna, Netflix reported a surge in new customers in the four days following the cessation of password sharing in the United States on May 23. During this time, the streaming giant saw a huge increase in daily signups, hitting an average of 73,000, a 102 percent increase over its previous 60-day average.
Average daily Sign-ups to Netflix reached 73k during that period, a +102% increase from the prior 60-day average. These exceed the spikes in Sign-ups Antenna observed during the initial U.S. Covid-19 lockdowns in March and April 2020. https://t.co/2CNU67kQST— Antenna (@AntennaData) June 9, 2023
Additionally, it attracted an astounding 100,000 more subscribers on May 26 and May 27. Antenna claims that since it started monitoring this data in 2019, these four days have been the most popular for US signups.
Recently, Netflix revealed that it would start charging for account sharing in the US. For any user who doesn’t reside in the same home as the primary account holder, the media streaming service charges an additional $8 per month.
However, only the Standard Plan and Premium Plan permit adding more members, whereas the Basic and Standard Plans with Ads have yet to implement this feature. Furthermore, customers in the United Kingdom will be charged £4.99 per month for each additional member added to their account.