Microsoft’s AI-powered Bing search engine has topped 100 million daily active users, thanks to ChatGPT’s integration, which has allowed the company to boost its usage in a month unlike any other.
Its competitor, Google Search, has over 1 billion daily active users.
“We are pleased to share that after a number of years of steady progress, and with a little bit of a boost from the million plus new Bing preview users, we have crossed 100 million daily active users of Bing,” said Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at Microsoft.
Around one-third of daily Bing preview users use AI chat on a daily.
“We’re seeing on average, roughly three chats per session with more than 45 million total chats since the preview began,” Mehdi announced.
According to him, about 15% of Chat sessions are people using Bing to develop new content, suggesting that they are extending search to creativity.
About 15 per cent of Chat sessions are people using Bing to generate new content demonstrating they are extending search to creativity, he said.
“We are also pleased to see the new Bing start to be used on mobile phones given the release of our new Bing Mobile app,” he added.
“On the small screen, Answers and Chat, now with voice input, are much more helpful, and have led to a 6X increase in the daily active users from pre-launch levels,” he continue.
The tech behemoth has upped Bing AI conversation restrictions to 10 chats per session and 120 total chats per day.
Before, these conversations were restricted to 6 chat turns per session and 100 per day.