How to Link Google Analytics 4 (GA4) Property with AdSense

Google Analytics 4 (GA4) is the latest release of Google’s robust web analytics platform. It provides a complete range of tools and insights to assist website owners and marketers in better understanding their target audience and optimizing their online presence.

AdSense, on the other hand, is Google’s advertising platform that allows website owners to monetise their content by displaying relevant ads. Linking your Google Analytics 4 property to AdSense can provide vital data and help you make informed decisions to maximize your ad revenue. In this tutorial, we will walk you through the process of connecting GA4 property to AdSense.

Create a Google Analytics 4 Property

Before you can link your GA4 property with AdSense, you need to create a GA4 property. If you haven’t done so already, follow these steps:

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  1. Sign in to your Google Analytics account or create a new account if you don’t have one.
  2. Navigate to the Admin section.
  3. Under the “Property” column, click on “Create Property.”
  4. Follow the prompts to set up your GA4 property. Make sure to provide accurate information about your website.

Enable Google Signals in GA4

Google Signals is a feature in GA4 that enables cross-device reporting and enhanced audience insights. To link AdSense with GA4, you need to enable Google Signals. Here’s how:

  1. In your GA4 property, go to the Admin section.
  2. Under the “Property” column, click on “Data Streams.”
  3. Select your website’s data stream and click on “Tagging Instructions.”
  4. Follow the provided instructions to enable Google Signals. This may involve updating your website’s tracking code.

Link AdSense to Google Analytics 4:

Once you have your GA4 property set up and Google Signals enabled, you can proceed to link AdSense to GA4:

  1. Sign in to your AdSense account.
  2. Click on “Account” in the left-hand menu.
  3. Under “Account Information,” click on “Linked accounts.”
  4. In the “Google Analytics 4 property” section, click on “Link.”
  5. Select the GA4 property you want to link to AdSense from the dropdown menu.
  6. Click on “Link accounts” to complete the linking process.

By connecting your Google Analytics 4 property with AdSense, you may gain insightful information about the effectiveness of your ads and use this information to guide data-driven decisions that will maximize your ad revenue. You can easily link your GA4 property with AdSense by following the step-by-step instructions provided in this post, and you’ll gain access to an an abundance of knowledge to improve the monetization strategy for your website. To find areas for improvement and increase your advertising earnings, keep in mind to frequently analyze the data offered by GA4 and AdSense.

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