Google recently announced that a Blue checkmark will be displayed next to a sender’s name to verify their authenticity and reduce scams.
In 2021, Google put out Brand Indicators for Message Identification (BIMI) in Gmail, a feature that requires senders to use strong authentication and validate their brand logo in order to display a brand logo as an avatar in emails.
The company first introduced Brand Indicators for Message Identification (BIMI) in Gmail in 2021, a feature that requires senders to use strong authentication and verify their brand logo in order to display a brand logo as an avatar in emails.
“Building upon that feature, users will now see a checkmark icon for senders that have adopted BIMI. This will help users identify messages from legitimate senders versus impersonators,” the company said in a statement.
The feature has been released and is available to all Google Workspace clients, as well as to users with personal Google accounts and legacy G Suite Basic and Business customers.
The checkmark will be given to companies that adopted BIMI.
“Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust,” said the tech giant.
“This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone,” it added.
The Blue check mark comes to Google after Elon Musk removed all legacy Blue badges on the platform, and now charges Rs 900 a month (Rs 9,400 a year) from individual users for Blue ticks and $1,000 from organisations for Gold ticks.
Meta is also trying premium Instagram and Facebook verification for $11.99 per month on the web and $14.99 per month on mobile.
Its CEO, Mark Zuckerberg, said that a “Meta Verified” account will provide users with a verified badge, improved visibility on platforms, prioritized customer assistance, and other benefits.
The feature was launched in Australia and New Zealand in February and will be expanded to other nations “soon.”