EA’s CEO, Andrew Wilson, has confirmed that the company is diligently crafting its most extensive array of video games, live services, and content ever.
In their recent Q1 FY24 earnings call, EA provided further insights into their forthcoming strategies. Building upon the surge in digital engagement prompted by the COVID-19 pandemic, EA has embraced a stronger focus on online-based experiences that yield substantial revenues through microtransactions, channeling their efforts into the concept of Games-as-a-Platform.
This innovative approach involves enveloping major EA franchises within a comprehensive network of products, services, and immersive encounters. While emphasizing this approach, EA remains committed to delivering singleplayer-only games renowned for their captivating narratives; the success of Jedi Fallen Order has catalyzed a shift in the company’s perspective on such titles. A prime example of this commitment is the forthcoming Dragon Age.
With the blueprint for this strategy in place, EA is actively developing an extensive roster of new games, spanning diverse categories including live services like Apex and FIFA, community-driven creations akin to The Sims and Skate, and narrative-rich games exemplified by Dragon Age.
“To do more extraordinary things for our people, players, and communities, our teams are building the strongest pipeline in the history of EA to drive multi-year growth. Over the next few years, we will launch numerous experiences that grow and deepen the fandom of our legendary IP,” Electronic Arts CEO Andrew Wilson said during the EA Q1 FY24 earnings call.
“Our multi-year targeted investments towards our biggest opportunities and include global titles like blockbuster storytelling from Dragon Age, incredible skateboarding gameplay and social connection from Skate, and a revival of EA Sports college football that celebrates the action, culture, and tradition of the sport like never before.”
Wilson delved into a brief overview of upcoming initiatives, including insights into The Sims 5 and a reimagining of Battlefield. The latter is likely to entail a novel game mode that is synchronized across consoles, PC, and mobile platforms. Additionally, there are plans for the release of Apex Legends on mobile devices, and hints at the existence of another project currently in development at Respawn Entertainment
“We’re also hard at work at a new experience from the Sims that will transform what players can do for creativity, a sprawling action-adventure Iron Man game, a re-imagination of Battlefield as a truly connected ecosystem, and the expansion of the Apex Legends universe across platforms, geographies, and modalities of play.”
“The most recent reveal of our Black Panther project, set in a massive explorable universe, marks the latest chapter of EA’s collaboration with Disney and the Marvel games team.
“To drive player investment and deliver return for our shareholders, we will build unrivaled IP-driven platforms that entertain massive online communities, to continue to tell blockbuster stories, and amplify the power of community in and around our games.
“Being thoughtful and deliberate around feature sets, launch timing, and quality will lead to long-term profitability as we invest in our vision and lead the future of entertainment.”
Source: Tweaktown
