If you monetize your website with display adverts, you’re definitely using AdSense as part of your ad structure. For many new publishers, AdSense is their sole ad network, and when it is limited, it could turn into a nightmare.

In this article, we’ll go through AdSense ad-serving limits in further detail, including why Google enables them, different classes, how to avoid them, and more.

Why does Google place a limit on ad serving?

Google places restrictions on ad serving in order to protect the user experience and make sure that advertisers aren’t bombarding consumers with too many ads. A website with too many adverts may be sluggish and challenging to use, which may cause visitors to leave and never come back. By limiting the amount of ads that are shown to a user in a day.Google can assist in ensuring users have a great experience on AdSense-powered websites and are more likely to return to such sites in the future. Furthermore, limiting ad serving can assist advertisers avoid overspending on ad impressions and guarantee that they are receiving the most value for their budget.

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How long does it take to remove AdSense’s ad serving limits?

The time it takes to remove AdSense ad serving limits depends on the reason of the restrictions and the steps that you take to solve them. Ad serving limits can be rapidly fixed in certain settings by making simple changes to your ad arrangement, such as distributing your ad units evenly throughout all pages on your site or using AdSense’s Ad Balance tool to distribute impressions more evenly across your ad units. In other circumstances, resolving ad serving limits may take longer, especially if you need to make major changes to your ad arrangement or if your site is seeing a large level of visitors. Lastly, the time it takes to remove AdSense ad serving limitations may vary based on your individual case.

Different types of ad serving limits

Google may restrict the quantity of ads your AdSense account may display based on the notification that appears in your Policy Centre on your AdSense dashboard. It all boils down to the ad network’s credibility. They seek to protect advertisers against fraudulent activity, users from bad user experiences, and publisher partnerships. Ad serving limits are frequently temporary until particular difficulties with traffic quality are resolved. Currently, two different ad serving limits exist:

1. Account being assessed

When this cap is reached, AdSense is analyzing the quality of your traffic. There is frequently no specified period of time to wait until limits are lifted. As they learn more about your traffic quality, they will automatically evaluate and change the limit.

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2. Invalid traffic concerns

What then is invalid traffic? Google AdSense classifies as “invalid traffic” any click on an advertisement that has no chance at all of converting.

There are several types of invalid traffic, but in most cases, it is traffic that is generated by bots who subsequently click on your AdSense ads. Additionally, unintentional clicks and clicks from click farms may be included.

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How to prevent Invalid Traffic?

Nobody may claim to be completely free of invalid traffic. Going back to the primary causes of invalid traffic, you can see that there are only so many things a website owner can do to stop it.

You can make sure you don’t click on your adverts and you can avoid buying services from click farms. You cannot, however, prevent bots from viewing your website. Most likely, you also don’t want to. No matter how strictly you adhere to Google AdSense policies while putting up the ads, some individuals could still unintentionally click on them.

There are some plugins like Advanced Ads Pro you can use to prevent invalid clicks

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